A collegiate group doing an experiment with promoting FireFox (if I read that right) came up with two browsers. One sold on the idea that faith orientation (we’ll assume Christian.. there aren’t other faith’s, right? right?) while the other sold on the idea of sex.
Now, they don’t mean sex when they say that. And although “selling sex” is a definately different marketing term, I’m not even sure that’s what they’ve done. Not entirely. It’s more of a “rate this picture of a person” gimmick.
Find the Christian Browser (which would’ve been a better catch phrase, I think) here and the firefoxies here.
Catch up on the whole experiment in subtle marketing at Stamford.
Selling Mozilla through sex and religion | News.blog | CNET News.com
